Target audience:
Golf is a very expensive sport so the target audience is mostly Middle age (50 and over) with a high social status. Only 33 percent of the total number of U.S. golfers. NGF( National Golf Foundation) further estimates that within this demographic:
• more than 45 percent are between the ages of 18 and 39;
• 22 percent are female; and
• 22 percent are junior golfers between 5 and 17 years of age.
Of course, that doesn’t mean that every list will reflect these age variations.
It seems that most of the big spenders in the industry are, in fact, the so called typical golfers. They “are primarily older men with higher than average incomes,” Most of the equipment is really expensive and most golfer buy their clubs according to their height and weight. Players do not only focus on their equipment, a big part of golf are the golf courses. There are 2 types of courses; the private and the public courses. Golf players usually are members of private courses because they spend a lot of hours practicing and private courses are better looking and more challenging to play.
In the United States alone, there are approximately 26.2 million golfers, according to the National Golf Foundation (NGF), a Jupiter, Fla.-based company that offers golf-business research, information and consulting services. It further notes that they spent a total of $24.3 billion in 2002 on equipment and fees, making this a lucrative market. Most players spend high rates in fees because the better courses are more expensive and to play 18 holes in some courses like that if you are not a member it cost $100 each player.
Golf players that read this type of magazine have an average income of $173,600, which they use to purchase golf equipment, apparel, real estate, golf travel packages, subscriptions and services.
Citations:
Target Marketing : Market Focus: Golfers Retrieved March 12, 2017 http://www.targetmarketingmag.com/article/market-focus-golfers-28708/all/
Posted by AP Creations at 4:09 pm
